How To Design Enticing Registration Pages
It’s difficult to persuade new visitors to sign up for a website. Most of the time they just found the site and have no idea what it does. With exciting copy and some relatable graphics you can often get people interested. But how do you craft a registration page that attracts visitors and pushes them toward the submit button?
Also Check: 25+ Web Design Mistakes You Should Avoid
In this post I’d like to examine a number of registration pages which utilize superb methods of interface design. It’s possible to create a well-designed website but ignore the facets of great interfaces and user experiences.
Creative Form Inputs
I suggest trying to break away from the default browser styles by creating your own input fields. You should obviously still use the HTML tags but modern CSS properties offer web designers a spoonful of expanded creative boundaries. And man, those are tasty!
Similarly the signup page for Oozled uses large oversized letters and input fields which blend cooperatively.
Guiding TipsFor more detailed webpages you might consider offering brief tips during signup. These could be placed in the form of tooltips, floating text, or input labels. The goal is to clarify a specific purpose for each field and get visitors onto a streamlined path towards completion.
I pretty much love everything they do over at MailChimp. I’m an ardent supporter of the company’s design style and website layout.
Quick & Simple UXWhen discussing the user experience of signup pages one word comes to mind: simplicity. The end goal should be to finish registration in the simplest manner possible. Avoid extraneous fields that aren’t necessary on signup. Keep a focus on the form itself and write error messages that encourage rather than dissuade.
Perhaps one of the simplest examples can be found on Udemy. The signup page starts with an e-mail address and once filled out moves on to request a name & password.
Take for example the signup modal window on Gumroad which offers two distinct methods of registration.
Dynamic ContentWhile animated pages are not always going to increase registration numbers, they will often feel more developed than static pages. The effect is more psychological than technical but I find myself impressed with forms that use animations for CSS3 effects or switching between input fields.
Take for instance the login & signup page for Lanyard. Once it first loads there are two large text links that users can click between. Both login and signup forms are located on the same page and switch between views like an accordion menu.
Another similar example can be found on Mapbox which relies on the modal window approach. After clicking the “sign up” link a modal window appears over the screen with typical input fields. You’ll also notice a small “sign in” link in the bottom-left corner of the modal which animates a swipe event to show the login form. Both forms are displayed in the same manner and easily accessible from the same page.