10 Great Local Marketing Ideas for November 2015

10 Great Local Marketing Ideas for November 2015

Web Marketing Today asked ten marketing experts to share their best advice for helping local businesses market online. Here’s what they had to say.

Also Check:  Top 5 Tips On How To Create An Perfect SEO Strategy 2015

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Create Strong Relationships

Better online marketing starts by creating strong relationships with an audience. This is critical to everything you do. 

 

Rather than constantly hunting down new customers, you’d much rather create a valued environment that benefits your existing customers and keeps pulling them back. It’s about having consummate respect, always, for your audience and your market.

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Deliver Outstanding Service, Get Referrals

To make the referral process official, you can create a referral program, explaining for example on your website how you appreciate referrals & how treat both referrers and referred prospects. You could also add a line to your e-mail signature saying ‘Referrals appreciated’

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Think Long-term

When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. 

  

Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are heading, as well as observe if actual progress is being made.

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Develop a Strategy and Follow Through

A good marketing plan will help you answer key questions about your business, and act as a reference document to help you to execute your marketing strategy. It will also help you to develop a structured approach to creating services and products that satisfy your customers’ needs.

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Optimize Your Website for Mobile Devices

Every year people spend more and more time on their mobile devices and tablets, but many websites still aren't designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.

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Give Prospects and Customers a Reason to Get Together

Your prospects and customers are already online, and they’re spending more time on social media than any other online activity – including email. There are gimmicks and tips for using social media to increase sales, but there is also great potential in these networks to strengthen your customer relationships. Those enduring relationships are the ones that personalize a brand, establish a reputation, and build a tribe around your vision. And that is where you want to be headed.

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Get a Google Business Page

By creating a local page on Google My Business, your business information can show up in Google Search, Google Earth, and other Google properties. In addition, your business gets a Google+ page to connect with your customers.

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Multiply Search Results with a Blog

Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.  Good keyword categorization and content are a start, but blogs are not much of a SEO asset unless they attract links.