Top 5 Tips On How To Create An Perfect SEO Strategy 2015
What is Search Engine Optimization (SEO) ? According to Search Engine Land, “Search engine optimization is the process of getting traffic from the free, organic, editorial or natural search results on search engines.” Here are five basic, but perfect , SEO tips that will help your business rank higher in with all type of keyword searches.
1. Keyword Research
Conducting keyword research should be the first step in becoming more visible when potential clients search for you online. There are a few ways this research can be done, but the easiest is referred to as “long-tail keywords.” Go to your Google search bar and start a query such as “Homes for sale in.” You’ll notice that Google provides you with a list of suggestions to complete your search.
These suggestions are based on the geo-location of where a person is conducting their online search, in addition to the phrases or keywords that have had the highest frequency of use in the past. When someone in your area types in “Homes for sale in,” they’ll most likely be shown the same suggestions that Google provided you.
Tools like Google Webmaster Tools and Google Display Planner will help you understand and implement core keyword research and strategy.
2. Local Content is the Best Content
Producing great local content that engages and educates your audience is another key to driving more traffic to your website. Your content needs to be informative, include relevant local topics, and provide answers to the questions that your audience may have.
Creating content that answers questions like “What is my home worth?” or “What are the top neighborhoods in New York?” is a great way to help boost your presence within local search results. If you’ve done your keyword research and incorporated those terms into your content strategy, the odds of it populating search results related to that topic will increase dramatically, thus increasing the chances of driving traffic back to your website.
3. Establish Your Local Footprint
The top search engines (Google, Yahoo, Bing, etc.) allow you to register your company in their local business directories by adding information like your name, address, phone number and more.
The importance of registering your business here cannot be stressed enough. For starters, it will help you rank higher in search results because your page will already be indexed in their local directory.
4. Search Engines Pick Up on Social Media
Did you know that social media activity can help the search ranking of your website? Social media is a great way to get the conversation going about your business.
If you’re actively engaging with your followers, receiving positive reviews and sharing awesome content, search engines will pick up on it. This is referred to as “social signals” and is just another reason why optimizing your social media strategy is vital to both your branding and growing your online business effectively.
5. Optimize Your Site for Mobile
Improving a user’s ability to consume your content is key to generating positive user satisfaction, shares and repeat visitors.
In fact, Google has found that mobile users are five times more likely to abandon their search on your site if it isn’t optimized for mobile use, regardless of whether the site contains great content. When search engines recognize that users are quickly leaving your site, they’ll identify it as not being relevant and will drop your position in related searches.