Facebook's new app curates news stories from old media in 'distraction free' format

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2> <span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: large;">Facebook's new app curates news stories from old media in 'distraction free' format</span></span></h2> <div class="separator" style="clear: both; text-align: center;"> <img alt="Facebook's new app curates news stories from old media in 'distraction free' format" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZr8CvuqXeJie4fUDOPKYdtLtB8oIS4VRZyqk0NWmqA0LDdW8jmFrHSqMipOdssv5Y3CNuxS3jhfQT1NjKPkaWEuAEMsNL5dbcf8bK8xILj2XaC1z48b8GFEJowGysP32fQqnMAMYfgdtN/s200/3048412-slide-s-3-facebook-lets-you-curate-your-news-feed-newsfeedpreferencesdiscoverpages.jpg" title="Facebook's new app curates news stories from old media in 'distraction free' format" width="200" /></div> <br /> <span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: large;">Facebook has announced a new mobile app named Paper that could see the social network control a significant portion of the digital news market.<br /><br />The app will launch on 3 February for the iPhone in the US and promises a “distraction-free layout” by pulling in new stories from various media publications - both the established and the “emerging”.<br /><br />Working with human editors, Paper will curate various sections (including sport, food, science and photography) whilst also allowing users to customize their own feed. Traditional updates and pictures from users’ friends will also be available in the app, but they will be kept separate from the news stories.</span></span><br /> <br /> <span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: large;"></span></span><br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: large;"><img alt="Facebook's new app curates news stories from old media in 'distraction free' format" border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiS0Ae7v8xzc_8-haQFgMWzL8MOdByMw2Hh7qoIjOtaUH34OLGzW3YQSzcFJtShyphenhyphenEyN-pghVUozgruMouT9XypNTwoEkm2S4bvr5isZPElZKw-7vUSdXQ2y7QoT7l9nAkd6AqFXV4a3b9-_/s640/paper.jpg" title="Facebook's new app curates news stories from old media in 'distraction free' format" width="640" /></span></div> <br /> <span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: large;">In terms of visual style and navigation, Paper appears very similar to news-curating app Flipboard. Users’ navigate through Paper with a series of swipes; going from left to right to flip through stories, and pulling up or down to expand or shrink content.<br /><br />Users can also tilt their phone to pan through panorama photos whilst small, context-rich ‘cards’ are used to compress stories. This latter concept is becoming increasingly common online, with both Twitter and Google Now using these small packages of information to break up the ‘firehose’ of information online.<span id="goog_1053838170"></span><span id="goog_1053838171"></span><br /><br />Paper is the first major step in Facebook’s ambitions to create “new and engaging types of mobile experience” in 2014,and some commentators believe that the app might even supplant Facebook’s current offering.<br /><br />Paper doesn’t offer quite as many features as the standalone version of Facebook, but plenty of other apps have won over users by offering them a single service as simply as possible. Complex navigation doesn’t always transfer well from PCs to mobile, and Paper looks to offer a stripped down approach to Facebook that could appeal to many.</span></span><br /> <span style="font-size: large;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span> <span style="font-size: large;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: small;">Source: <a href="http://www.independent.co.uk/life-style/gadgets-and-tech/facebook-launches-new-news-curation-app-named-paper-9096521.html" rel="nofollow" target="_blank">Facebook launch...</a></span></span></span></div>

Facebook's new app curates news stories from old media in 'distraction free' format

Facebook's new app curates news stories from old media in 'distraction free' format Facebook has announced a new mobile ap...

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6 Ways to Create an Effective Facebook Ad Campaign

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: left;"> <span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;">6 Ways to Make More Out of Your Facebook Ad Campaign</span></span><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"> </span></span></h2> <h2 style="text-align: left;"> </h2> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">It can be hard to learn how to create effective advertising when you first get into social media marketing, but there are some guidelines you can follow for good results. </span></span><br /> <br /> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">That's what you will get here, 6 ways to create a Facebook <a href="http://webredesignidea.blogspot.com/2015/09/ultimate-guide-to-increasing-youtube-earning.html">marketing campaign</a> that will boost your sales and jump start your business. </span></span><br /> <br /> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"></span></span><br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: large;"><img alt="6 Ways to Create an Effective Facebook Ad Campaign" border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-xWZasrVRQD2NnYtoseAayB2mtphzVjlfKg8dfNQMS_nyGbH0IXFx2lD35LKLvl6RKtSrb8ocxEG_uP5zOJMdnkLgXdBsWIHmQ_CkujykAxxPOPUR3S3AacYtwEY1g60dawYBQiTV60Lm/s400/how-to-run-a-successful-facebook-ad-campaign-for-your-small-business-infographic.png" title="6 Ways to Create an Effective Facebook Ad Campaign" width="400" /></span></div> <br /> <br /> <span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b>Also Check: <a href="http://webredesignidea.blogspot.com/2015/09/how-to-grow-facebook-audience-8-tips.html">How to Grow Your Facebook Audience: 8 Success Tips</a> </b></span></span><br /> <hr /> <br /> <span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b>1. Don’t Let Facebook Do Your Bidding</b><br /><br />If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. In other words, Facebook is giving you the option. Don’t let them do your bidding.</span></span><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b> </b></span></span></b></span></span><br /> <hr /> <br /> <span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b>2. Promote Your App With Mobile App Install Ads</b><br /><br />If you’ve got an app, and you’re advertising on Facebook, you should be taking advantage of Mobile App Install Ads via Sponsored Stories. Facebook is seeing great click-through rates on Sponsored Stories on mobile. And if you can get those clicks on mobile, it only makes sense to get users to download your app. </span></span><br /> <span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b> </b></span></span></b></span></span><br /> <hr /> <br /> <span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b>3. Make Sure Your Testing is Rigorous</b><br /><br />Everyone knows by now — or, at least, they should — that it’s important to test out different creatives to determine what’s most effective. But don’t stop with two versions of your creative. Just because one creative beats another in an A/B test doesn’t mean you’ve optimized your campaign. You’ve got to take the time to look over the data every day and then to test the best performing ad against a new set of creatives. </span></span><br /><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b> </b></span></span></span></span><br /> <hr /> <span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><br /><b>4. Take Advantage of  Facebook’s New Ad Exchange, FBX</b><br /><br />If you’re only running traditional Facebook campaigns, you’re missing out on one of the biggest developments in display advertising in years. Last September, Facebook invaded Google’s turf by launching its own ad exchange, known as FBX. Early reports suggest that campaigns running on FBX are producing jaw-dropping ROIs.<br /><br />To take advantage of FBX, you have to come to the table with your own data and work with one of the handful handful of DSPs that Facebook has invited into FBX. Once you’ve found your vendor, a good first step it take your existing retargeting programs and extend them to FBX.</span></span><br /><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b> </b></span></span></span></span><br /> <hr /> <span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><br /><b>5. Don’t Let the Limitations of FBX Slow You Down</b><br /><br />Just because Facebook isn’t supplying the data, doesn’t mean you can’t target with precision. Sometimes FBX just requires a quick workaround. Take Geo-targeting for example: FBX doesn’t come with built-in geo-targeting options, but partner platforms can work around this by leveraging an individual’s last known geo-location.</span></span><br /><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><b> </b></span></span></span></span><br /> <hr /> <span style="font-size: large;"><span style="font-family: Georgia,"Times New Roman",serif;"><br /><b>6. Take FBX to the Extreme with Search Retargeting</b><br /><br />Three months after Facebook launched FBX, it partnered with my company, Chango, to bring Search Retargeting to the exchange. That means that you can now target your impressions to Facebook users based on the searches they’ve made on Google, Bing, and Yahoo!. In other words, the intent signal that makes search marketing so insanely effective is now working its magic on Facebook.<br /><br />Just follow these six tips and you’ll be on your way to a great Facebook campaign. </span></span></div>

6 Ways to Create an Effective Facebook Ad Campaign

6 Ways to Make More Out of Your Facebook Ad Campaign It can be hard to learn how to create effective advertising when you first get i...

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Facebook working on 'dislike' button coming shortly

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 class="r" style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif; font-size: large;">Mark Zuckerberg: Facebook working on a 'Dislike' button </span></h2> <span style="font-family: Georgia,"Times New Roman",serif; font-size: large;">Coming soon to Facebook: a button that lets you express emotions beyond the iconic thumbs up.</span><br /> <br /> <span style="font-family: Georgia,"Times New Roman",serif; font-size: large;">Founder and chief executive Mark Zuckerberg made the announcement Tuesday during a Q&A session streamed live online from Facebook headquarters in Menlo Park, Calif.</span><br /> <div class="separator" style="clear: both; text-align: center;"> <span style="font-family: Georgia,"Times New Roman",serif; font-size: large;"><img alt="Facebook working on 'dislike' button coming shortly" border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYgyGF-zMMx86of0K1nnSnCv8oP0q5SW_IbiJIOrkcFH1hEdpRHlJAm6DN1hu-fnTJpj6XHCW5y6_rok_lCizn6WHfo84aQYTUQtBM8MRzbORTiclU_RgpD4G9PPhgOPCJeCnqME1SwNN7/s400/facebook-dislike-button.png" title="Facebook working on 'dislike' button coming shortly" width="400" /></span></div> <br /> <br /> <span style="font-family: Georgia,"Times New Roman",serif; font-size: large;"><b>Also Check: <a href="http://webredesignidea.blogspot.com/2015/09/iphones-can-now-send-middle-finger-ios-91-update.html">iPhones can now send middle finger emoji after iOS 9.1 beta update</a></b></span><br /> <hr /> <span style="font-family: Georgia,"Times New Roman",serif; font-size: large;">The CEO said the company has been working on the feature—which would allow users to express emotions other than "like"—for some time because "we don't want to turn Facebook into a forum where people are voting up or down on people's posts."</span><br /> <span style="font-size: large;"><br /></span> <span style="font-family: Georgia,"Times New Roman",serif; font-size: large;">Zuckerberg said Facebook is close to unveiling a button or buttons but it's unlikely to be called "dislike." What will likely happen is that Facebook unveils a "sympathize" button or a series of buttons that convey support or solidarity or express other similarly positive emotions. The giant social network encourages civil interactions among its 1.5 billion users.</span><br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <img alt="Facebook working on 'dislike' button coming shortly" border="0" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO_qarsSBTDXnb-18fF72OPqdPd7hnT2oO0NgNvqoR_83TFIeJLF9XIleyjWVDf08evgUE3UDBIVu1GVYvhguCBvm3pnguqV8qkSWN7HHAJ1DVelWGa7uuegxRF30ZhW5T1TKkoTuWq66w/s640/GTY_mark_zuckerberg_facebook_sk_131031_16x9_992.jpg" title="Facebook working on 'dislike' button coming shortly" width="640" /></div> <span style="font-size: large;"><br /></span> <span style="font-family: Georgia,"Times New Roman",serif; font-size: large;">But don't expect the "dislike" button to work like the downvote button on sites such as Reddit. On Reddit, the upvote and downvote buttons are opposites: Upvoting gives the post more attention, while downvoting can consign it to oblivion.</span><br /> <br /> <span style="font-family: Georgia,"Times New Roman",serif; font-size: large;"> </span><span style="font-family: Georgia,"Times New Roman",serif; font-size: large;">By contrast, Facebook won't treat a "dislike" as a vote to stop showing the post to other users. Rather, it provides a better option in cases where friends and family paste bad news, like a death in the family or a natural disaster. "What they really want is the ability to express empathy," wrote Business Insider. "Not every moment is a good moment."</span></div>

Facebook working on 'dislike' button coming shortly

Mark Zuckerberg: Facebook working on a 'Dislike' button Coming soon to Facebook: a button that lets you express emotions beyond t...

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How to Grow Your Facebook Audience: 8 Success Tips

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">How to Grow Your Facebook Audience: 8 Success Tips</span></span></h2> <h3 style="text-align: left;"> <span style="font-weight: normal;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Do you want a bigger Facebook audience? Are you looking for ways to bring attention to your business on Facebook?</span></span></span></h3> <div style="text-align: left;"> <h3> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"> </span></span></h3> </div> <h3 style="text-align: left;"> <span style="font-weight: normal;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">If you’re sharing good content but aren’t seeing Facebook audience growth, than this article specially for you, eight ways to grow your Facebook audience, both organically and with advertising. </span></span></span></h3> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"></span></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: large;"><img alt="How to Grow Your Facebook Audience: 8 Success Tips" border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyIoj9oUvsUOyh4dfYqz677yMZhAt4oFW7fdueuwpGVaWRCCgK-pUTzeMCP3D5AWIAdHwI4MdoccCmv4HI_inembao4Dk7jMHqpIuEDGmVr7inD3-4BJdQ8aNEYsB_Lvp67qOfzlT-Sy1L/s400/Social-Media.jpg" title="How to Grow Your Facebook Audience: 8 Success Tips" width="400" /></span></div> <br /> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"><span id="goog_770418885"></span><span id="goog_770418886"></span><br /></span></span></div> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Also Check: <a href="http://webredesignidea.blogspot.com/2015/08/25-web-design-mistakes-you-should-avoid.html" target="_blank">25+ Web Design Mistakes You Should Avoid</a></span></span></h3> <hr /> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">1. Add a Facebook Like Button or Box to Your Website </span></span></h3> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Facebook offers code you can use to add a custom Like button to <dfn data-definition="Squarespace has several page types for different kinds of content to your site, like Regular Pages, Gallery Pages, and Product Pages. To add a page to your site, in the <strong>Home Menu</strong>, click <strong>Pages</strong>, and then click an&nbsp;<strong>+</strong> icon. Select <strong>Page</strong> to create a basic page with text, images, and links. <a href="/hc/articles/205814778">Learn more about adding pages to your site</a>.">page</dfn>s and <dfn data-definition="To add a blog to your site, create a new Blog Page. <a href="/hc/articles/206543727">Learn more about blogging with Squarespace</a>.">blog</dfn> <dfn data-definition="<span><em>Individual entries in a Blog Page, each with their own editing areas and URLs. <a href="/hc/articles/205814778">Learn more about blogging with Squarespace</a>.</em></span>">posts</dfn>. Visitors can click the Like button to "like" your content.</span></span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"></span></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: large;"><img alt="How to Grow Your Facebook Audience: 8 Success Tips" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjih7WBg4H8UX3GFTmPNOabKJoO9dR_C9MpfrbEmdMA4Z1sCp1pT5Je9YzezmF6T8W24H_4bPqZ9mnGm1I85ZUDpln5XjdwCloHc3sVLOR1cwD3YEzYadXFkMLQ4tGCNkCrwhKPSvtlr2Wy/s1600/Facebook-LIKE-Box-Instructions.png" title="Add a Facebook Like Button or Box to Your Website " /></span></div> <br /> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"> </span></span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">You can also display a Share button to let people share your content, add a personal message, and customize whom they share with. </span></span></div> <h3 style="text-align: left;"> </h3> <hr /> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">2. Include Your Facebook Page in Guest Author Bios</span></span></h3> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">If you publish content on other websites, use your author bio to promote your Facebook page. </span></span></div> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"><span style="font-weight: normal;">When filling out your author bio or profile on a website where you contribute content, look for a place to add your Facebook page link. </span></span></span></h3> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"><span style="font-weight: normal;"><div class="separator" style="clear: both; text-align: center;"> <img alt="How to Grow Your Facebook Audience: 8 Success Tips" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwWf73CyJysZgbWkpSzjkx7N4Er9fxtqr3FE98qDooV3EDWJDyT0x-uUOqxxhLV2EjmsJEEW-KzJALLijYY3vfOi7JXW8w5JpWjbHWydbpXehLbDmsMM7GvH3OeFgTS91qUkN5h8FcWZWz/s1600/kh-facebook-page-forum-profile-copy.png" title="Include Your Facebook Page in Guest Author Bios" /></div> </span></span></span></h3> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"><span style="font-weight: normal;">If there’s more than one field to enter a link to your Facebook page, enter it multiple times.  </span></span></span></h3> <h3 style="text-align: left;"> </h3> <hr /> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">3. Connect Profiles With Pages</span></span></h3> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"><span style="font-weight: normal;">You can do to promote your Facebook page: Add your company as your current employer in your personal profile’s Work section. When you do, you’ll be linking directly to the company page so others can click over at will. </span></span></span></h3> <h3 style="text-align: left;"> </h3> <hr /> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">4. Provide a Link in Signatures</span></span></h3> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Whenever you send emails to your customers, colleagues, vendors and other contacts, add your Facebook page link in your email signature along with your website link. </span></span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"></span></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: large;"><img alt="Provide a Link in Signatures" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCtqAsaWwf6G2U36PXeAcKJ1rUw9FQ_Hk1pSN-a-F6UgOsMUjVR2Fl_C70j923N1hL7PnjNmIP8NPJ3wqUYfZTWAkadbLIKvAL5rEdogaT2A_tP7vVGNbs8YxRXBPMVcfSdXRBppYxw-dp/s1600/Add_facebook_link.png" title="Provide a Link in Signatures" /></span></div> <br /> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">You can just create a simple email signature within your email service that says “Like us on Facebook” and links to your page. </span></span></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">For those who regularly post on forums, include your Facebook page link on your profile and signature for each forum.</span></span></div> <div style="text-align: left;"> </div> <div style="text-align: left;"> </div> <h3 style="text-align: left;"> </h3> <hr /> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">5. Share on Other Social Media Platforms</span></span></h3> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">You can share with Google,Facebook, Twitter and LinkedIn, you can create promoted tweets or sponsored updates (respectively) to reach people beyond your followers and target the specific audiences you want to convert to Facebook fans. </span></span></div> <h3 style="text-align: left;"> </h3> <hr /> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">6. Promote to the Right Audiences</span></span></h3> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Instead of using the Promote Page option on your Facebook page itself, go to the Facebook Ads Manager and create an ad to promote your page. </span></span></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Facebook ads allow you to target your page promotion ads to the specific audiences you want as Facebook fans. </span></span></div> <h3 style="text-align: left;"> </h3> <hr /> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">7. Interact as Your Page</span></span></h3> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Most users peruse Facebook as themselves (using their personal profile), but if you’re looking to grow your page’s audience, consider using Facebook as your page.</span></span></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"> </span></span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Use the drop-down at the top right of your Facebook dashboard, and choose to use Facebook as your page instead of as your personal profile. </span></span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">Use Facebook as your page to garner more attention. Once you’ve chosen to use Facebook as your page, you can go to other related pages in your industry (but not competitors, preferably) and comment on those pages’ posts as your page. </span></span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">This way, you’re bringing attention to your page, not your personal profile.</span></span></div> <h3 style="text-align: left;"> </h3> <hr /> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">8. Create Facebook Groups</span></span></h3> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">In groups you’re interacting with others through your personal profile, but you can focus on your business, industry and related subjects.</span></span></div> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"></span></span></div> <div class="separator" style="clear: both; text-align: center;"> <span style="font-size: large;"><img alt="Create Facebook Groups" border="0" height="345" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFQO-ZxQKrVGqHEAspkDhyphenhyphenHrmEfajP646MllQYLFt96aPeicU6GlbnfmJuH_CVmI3V7g2tu1h5XTriMyiyt9-CHteEe43sOi6ufNHZFsMRW2BG2i9D4M3WKF_UzTctDbduIKblPQVIJ4t4/s400/facebook-create-group-3.png" title="Create Facebook Groups" width="400" /></span></div> <br /> <div style="text-align: left;"> <br /></div> <div style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;">You can take the approach of creating a group specifically about your business or you could create general groups based on a particular industry, interest or location.</span></span></div> <h3 style="text-align: left;"> <span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: large;"> </span></span></h3> </div>

How to Grow Your Facebook Audience: 8 Success Tips

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