How to Optimize Your Magento Store for Search

Magento SEO: How to Optimize Your Magento Store for SEO

Magento is incredibly easy to set up for optimum search engine optimization. In this guide, you’ll learn 9 Magento SEO tips to help you generate as much search traffic as possible for your online store.

Also Check: 7+ Advanced SEO Tips & Tricks September 2015

---

1. Magento CE & EE vs. Magento Go

Magento is available in three different editions: the self-hosted Community Edition and Enterprise Edition, and the cloud-based Magento Go edition. And We described in this guide are marketers using the Community and Enterprise editions.

---

2. Write descriptive page titles

Page titles can make or break your SEO, especially when you operate an online store that relies on search traffic. Descriptive page titles have two key benefits: they result in a higher clickthrough rate to your website, and they improve your SEO visibility. Optimize your page titles to be as descriptive as possible. 

---

3. Remove store codes from URLs

Disabling store codes is quick and simple. Navigate to the Configuration menu in Magento and select Web, then Search Engine Optimization. From here, just switch the “Add Store Codes to URLs” setting from Yes to No.

---

4. Create an XML sitemap

An XML sitemap is a virtual roadmap of your website that Google and other search engines use to crawl your content. Adding an XML sitemap to your Magento store is quick and simple. In the Top Menu, navigate to Catalog and select Google Sitemap. From here, you can define the pages you’d like to include in your sitemap and automatically generate it using Magento.

---

5. Avoid creating duplicate content

Magento may create duplicate content for products that appear in more than one category.

So you can Navigate to the Configuration page, then visit Catalog and Search Engine Optimization. Change the “Use Categories Path for URLs” setting from Yes to No and enable the two “Canonical Link Meta Tag” options.

---

6. Use keywords on product pages
 
Instead of optimizing your product pages optimized for model numbers or brand names, try to optimize them for both brand names and keywords. Include generic keywords in your product descriptions and subheadings for a SEO boost.

---

7. Integrate with Google Analytics

If you’re not already using Google Analytics, make sure you create an account for your Magento store and integrate it as soon as you can. Magento includes built-in support the for Google Analytics tracking code in the Google API menu.

---

8. Optimize for ‘buying’ keywords

Not all keywords are made equal. Some are more likely to convert visitors into new customers than others. Generally speaking, “buying” keywords like product names and review-related phrases will convert more frequently than generic keywords.

it means that the focus of your search engine optimization should be keywords that are directly related to your products. If you sell latest android mobile, keywords like “Latest Android Mobile Review” or “Buy Latest Android Mobile” need a higher priority than “latest android mobile.”

Don’t ignore keywords that don’t have such a serious buying intent. These type of keywords are known as “curiosity keywords” and while they’re not as valuable for your business, they should still be a priority of your search engine optimization.

---

9. Add a blog to your Magento store

A wide variety of Magento blog plug-ins are available, many of which are simple to install and configure. Alternatively, it’s also possible to install a WordPress blog in a subdirectory or on a subdomain and use a familiar, more user-friendly interface.

Keep your blog updated frequently to alert Google to your website’s activity and get a effective SEO boost.

---

10. Never ignore off-page optimization

Magento is one of the easiest e-commerce platforms to optimize for search, but it’s still subject to the usual rules of SEO. In order to rank prominently for competitive search keywords, you’ll need to carry out both on-page and off-page optimization.